Paul Herrnson′s popular book argues that successful candidates run two campaigns: one for votes, the other for resources. Using campaign finance data, original survey research, and hundreds of interviews with candidates and political insiders, Congressional Elections looks at how this dual strategy affects who wins and, ultimately, the entire electoral system. The Eighth Edition, now with now with noted scholar Costas Panagopoulos joining as co-author, considers the full impact of recent trends in social media, campaign finance, the role of outside groups, and new voting processes on candidate, party, and voter mobilization tactics.